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It also offers automation for some marketing efforts, such as custom tags to track lead sources or assigning marketing tasks through workflows to ensure you’re never missing a lead. Book a demo to see how it works, or explore and compare plans to start getting more done in less time so you can spend more time growing your firm. Client reviews go a long way in helping law firms attract new clients and earn a higher search engine ranking. If a law firm doesn’t have a lot of reviews, it’s essential to prompt clients to leave a positive review on social media, Google, or your website.
How do I create a marketing plan for my law firm?
- Define your law firm's business goals.
- Choose a target audience for your law firm.
- Select which digital marketing tool you need to find your ideal client.
- Decide how much to invest in digital marketing.
- Know how you're going to measure your progress.
You won’t know how to improve your law firm marketing if you don’t know how you are currently doing. In the previous chapters of this three-part guide, we introduced law firm marketing basics and showed you how to develop law firm marketing strategies into a customized promotional plan. Because of these complex variables, you’ll get the best results if you hire a professional SEO consultant.
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However, good legal marketers love to dig into the numbers to show where various strategies are producing results and where efforts may be wasted. It can be very hard to know when targeted marketing campaigns are working unless someone analyzes the metrics. With your new website and blogs comes organic search traffic that can be leveraged to create qualified case leads. The Modern Firm is an Ann Arbor-based website builder for solo lawyers and small law firms. To achieve that goal, LawRank specializes in SEO, PPC ad creation, and developing and creating optimized websites for attorneys and law firms. First, make sure the marketing agency you pick specializes in legal marketing—don’t immediately trust just any marketing agency.
In the example below, you can see how Ben Crump’s website is making it easy for users (and search engines) to understand what areas of practice they cover and in which locations. ” is probably the most commonly asked question and, therefore, one that every law firm should answer on their website. Properly optimized posts bring more organic traffic, so once you have outlined your topics, it’s time to dig into the keyword research. You may also be able to join local Facebook and LinkedIn groups relating to your practice area to see if there are any questions or comments on the theme. Simply collate these and note them down as potential content ideas. You can also use these questions to better structure your blog posts and other content.
- These ads are designed to be the most visible part of search results, appearing at the top of the first page (and in other locations throughout the search result) right below the Local Service Professionals.
- Schedule a strategy session with Kaleidico’s legal marketing team today.
- For example, examples of law firm technology you may use include content marketing solutions like HubSpot, or individual apps for SEO, social media scheduling, or email campaigns.
When people have a legal problem or questions and doubts about the law, they seek out experts. Join our growing Justia legal community and enjoy many benefits that include our free newsletters with court opinion summaries and legal marketing tips. Reach out to potential clients by updating your free lawyer directory profile, annotating legal cases and answering legal questions. Based in Silicon Valley, Justia provides legal marketing solutions for lawyers and law firms throughout the nation. We have built our reputation on technical excellence, proven methodology, and dedicated customer service. Harness the power of legal social media for your law firm’s marketing.
If you’re not following a few critical principles, all the marketing dollars in the world won’t help your law firm grow. If you can provide helpful answers to general questions potential clients might have, you’ll build trust and confidence with them. Demonstrating that you’re an authority in a particular area makes it more likely that they’ll eventually hire you. Your law firm website is one place potential clients can find you, but it isn’t the only place they might find you. From review sites like Yelp to your local state bar listing, there are plenty of opportunities to claim online profiles for free. You’ll also want to make sure your content is targeting long tail keywords.
Enhance and Manage Your Law Firm’s Reputation
Make sure to provide a clear, useful description of your services, as well as contact information. If you already have a website, or are thinking of building one yourself, make sure you’ve reviewed our law firm website checklist. It covers all the key components of a high-quality and high-converting website for law firms.
Implementing SMART goals creates successful marketing campaigns and ensures your marketing budget is well spent. Therefore, they will need to invest in website development, SEO, and content marketing. To work most effectively as a marketing tool, social media should be viewed as a diving well rather than a splash pond. It is best to focus on one platform and spend time observing how clients and other businesses engage with each other. Find out what people are looking for and try to contribute something of value.
To demonstrate the many different places (and opportunities) a law firm has to be seen, look at the anatomy of an example search result. Keep in mind that all of these areas are independent of each other, and require specific optimizations to appear in these areas. If your firm is not paying for marketing, it is likely your successful competitors are. Personal injury SEO, for example, is one of the most competitive areas of digital marketing.
Law firms have used these methods successfully for decades, and they remain effective today because they reach people when they’re not on their smartphones or computers. They can work as standalone methods or in conjunction with digital tactics. Let’s look at six essential traditional personal injury lawyer Greenville SC marketing tools to include in your arsenal.